The Diploma of Marketing program will provide you with professional training in all aspects of the industry and related fields. Learn about analysing markets, understanding market trends and brand management, you will become familiar with many facets of marketing such as conducting market research and interpreting market trends, developing a sales plan, conducting a market audit, using creativity for critical thinking and implementing marketing activities.In addition to specialised skills, this program will also develop the core skills that you need to succeed in the workforce. In this program you will specifically be given a range of opportunities to communicate, connect, and work with students from a range of backgrounds
|Course Name: ||BSB51215 - Diploma of Marketing|
|Course Code: ||BSB51215|
|Course Duration: ||12 months full time and 24 months part time|
|Training Plans: || Diploma of Marketing|
This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.
In accordance with the assessment process, students are to be fully briefed about the assessment. Prior to the assessment, the student is to be provided with a detailed briefing on all aspects of the assessment activity. Research project, written questions, Survey, Portfolio , project, Oral presentation Project, Written Report.
|Entry Requirements: |
There are no entry requirement forthis qualification,Communication skills. Language skills, Literacy, Numeracy and Writing skills competence required to fulfil the procedures of the organisation.
|Qualification Requirements: |
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome
|Units of Competence: ||
||Design direct response offers
||Identify and evaluate marketing opportunities
||Establish and adjust the marketing mix
||Plan market research
||Interpret market trends and development
||Implement and monitor marketing activities
||Conduct a marketing audit
||Write persuasive copy
Upon successful completion of the Diploma of Marketing you may further your studies in Advanced Diploma of Marketing